The logo design represents two paws of European pine Marten labeled “WILDCRO” at the base of the logo. The company is headquartered in the continental part of the Republic of Croatia, formerly the Kingdom of Slavonia (15th century). The coat of arms of the kingdom from the end of the 15th century contains: in blue shield two transverse silver beams, representing the rivers Sava and Drava. Between the rivers is a red field, with European pine Marten turned to the right.

Above is a six-pointed star (the designation of the god Mart (Mars), as a symbol of the great heroism of Slavonic nobles. Until then, the figure of the European Pine Marten was never used on the coat of arms, and it was significant for Slavonia at that time because the means of payment were precisely the skin of the European pine Marten, and later the name of the European pine Marten was taken over as the currency of payment in the territory of the Republic of Croatia. Confirmation that on the coat of arms is exactly the star of the god of Mars and the animal European Pine Marten is found in the words of the chronicler “and in the upper field is one star which we will call the Martian star, because of the continuous wars led by the mentioned Kingdom of Slavonia and its inhabitants … in the middle there is a European pine Marten, a beast as wild and belligerent as the god of war Mars himself.”

The logo design is a blend of the tradition, culture and legends of the company headquarters region and the origin of the owner. The paws of the European pine Marten leading the way into the wilderness.